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How do you check out your competition How do you check up on your clients And more importantly, why assess both of them Living in the competitive society that we do, it is easy to understand that the last thing you want is for your consulting competitors to offer a better value to your clients and potential clients than you do. Your goal is to provide a unique service that is higher quality, completed faster, and more economical than what your competition offers. You must also be certain that you know what services your customers need preferably before they know as well as the quality they expect, the turnaround time they desire, and the cost that they believe is acceptable. We will begin by assessing your competition. Although guerrilla marketing is low cost, it certainly isn't free. Be prepared to invest time and money. You may need professional help for elements like Web site design, computer programming, copywrit ing, graphic design, or even marketing but your goal should be to get the biggest bang for your marketing buck, every time. Your expenditures for guerrilla marketing will usually be far less than the expenses you would incur with traditional marketing. Targeting your market involves figuring out which people are most likely to want what you're selling. You have to find out who they are, where they are, how they're best reached by media, what kinds of messages or offers will motivate them to buy, and, when they're ready to buy, what kind of buying and customer experience will make them satisfied and loyal to your brand. In the next sections, we focus on how to create a profile of who your customers are in factual terms and how to discover what your customers want and value, what motivates their purchase decisions, what buying patterns they follow, and what they prefer about the various brands in your category.
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